Post Nº 100

This is the post number 100. One hundred of weekends that I spend writing, reading, illustrating, editing and publishing the posts. The time that I spent do it is just part of the time I stole to the family, special to my youngest daughter, so today I decided to involve her in this project. The illustration is her authorship.

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Social Media Marketing in promoting Wine Tourism in Langhe, Italy

This post analyses winery owners’ attitudes and perceptions regarding social media use in marketing and promoting wine tourism online. The study was carried out in the region of Langhe in North Italian. Results show that despite many winery owners recognise the social, economic and emotional benefits of social media, they are far from take advantage of its full potential, the main reasons are the agricultural mentality and the time-consuming nature of social media. Next Friday will occur September Wine Science Café that is dedicated to Wine Tourism, which is another reason to read this post.

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Wine cooperatives as a vector of social entrepreneurship

In many European countries and elsewhere in the world there is major renewed interest in cooperatives, as this type of business organisation seems to more resilient (and can achieve better performance than capitalist firms, principally at times of prolonged financial and economic crisis, such as the one experienced recently. The national and international wine market faces major challenges, either due to political and economic instability, or the great competition and decreasing world consumption of this type of drink. Therefore, wine cooperatives have been seen as representing sustainability in this sector in particular and present a certain impact on the society they are part of.

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Professional highlights in wine area

Today ended the “Mostra da Universidade do Porto” that is an annual exhibition where the University of Porto schools promote their educational offer. The most repeated question made by high school students was “What can I do with that degree?”. I always answer, “All that you want”. I really believe it! Someone with cognitive and hard work capacities, can do anything with the tools acquire during the course. Joining creativity and courage, then are congregated the conditions to a brilliant career. Of course, that a personal career also depends in the networks that each one can establish.

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