Exploring consumer behavior and policy options in organic wine adoption

Organic food has important environmental and health benefits, decreasing the toxicity of agricultural production, improving soil quality, and overall resilience of farming. Increasing consumers’ demand for organic food reinforces the rate of organic farming adoption and the level of farmers’ risk acceptance. Three behavioral theories – theory of planned behavior, alphabet theory, and goal-framing – describe individual food purchasing decisions in response to policies. In this study wine sector was used as an example to calibrate and validate the model for the case study of Sydney, Australia.

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Social cues and the online purchase intentions of organic wine

This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’ online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues

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The role of attitudes and tolerance of ambiguity in explaining consumers’ willingness to pay for organic wine

This post summarizes a study carried out to explore if consumer tolerance of ambiguity may explain the relationship between consumer attitudes toward organic food and willingness to pay for organic wine. Results show that the positive influence of consumers’ healthy attitude on their willingness to pay for organic wine is weaker in individuals less tolerant of ambiguity. Furthermore, no evidence signaling that consumer tolerance of ambiguity had a significant effect on the link between tasty or eco-friendly attitudes and willingness to pay was found. These findings highlight the role of consumer tolerance of ambiguity in explaining organic wine purchase behaviors. Hence, these results offer suggestions to winery managers concerning marketing strategies that could potentially enhance consumer willingness to pay for organic wine.

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COVID-19: Initiatives From the Wine Sector

This post reports some initiatives from wine sector during this pandemic situation. A study on the behavior and attitudes of European wine consumers from European Association of Wine Economists. A solidarity action aiming to distribute disinfectant gel produced from wine spirit carried out from The Association of Port Wine Companies. Science & Wine propose the creation of a working group to prepare 2020 grape harvest.

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Post Nº 100

This is the post number 100. One hundred of weekends that I spend writing, reading, illustrating, editing and publishing the posts. The time that I spent do it is just part of the time I stole to the family, special to my youngest daughter, so today I decided to involve her in this project. The illustration is her authorship.

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Social Media Marketing in promoting Wine Tourism in Langhe, Italy

This post analyses winery owners’ attitudes and perceptions regarding social media use in marketing and promoting wine tourism online. The study was carried out in the region of Langhe in North Italian. Results show that despite many winery owners recognise the social, economic and emotional benefits of social media, they are far from take advantage of its full potential, the main reasons are the agricultural mentality and the time-consuming nature of social media. Next Friday will occur September Wine Science Café that is dedicated to Wine Tourism, which is another reason to read this post.

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Wine cooperatives as a vector of social entrepreneurship

In many European countries and elsewhere in the world there is major renewed interest in cooperatives, as this type of business organisation seems to more resilient (and can achieve better performance than capitalist firms, principally at times of prolonged financial and economic crisis, such as the one experienced recently. The national and international wine market faces major challenges, either due to political and economic instability, or the great competition and decreasing world consumption of this type of drink. Therefore, wine cooperatives have been seen as representing sustainability in this sector in particular and present a certain impact on the society they are part of.

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