6th Science & Wine Cafe, Caves Poças, Vila Nova de Gaia, 27 June 2019

Labels: can you judge a wine by its cover?

Helena Lobo ( Hldesign )

Helena Lobo has been a Graphic Designer since 1992, graduated in Communication Design by the Oporto Fine Arts School (1992) and a PhD in Design by the Universidad Politécnica de Valencia, Spain (2014). She owns the Hldesign Atelier for 26 years.
Creative director in several graphic projects, two of which stand out, the Candidacy of Alto Douro Wine Region to World Heritage List, the Quinta book Ventozelo – A millenary quinta in Douro Wine Region and various visual identities and wine labels of Douro tranquil wines and Port wines.
Specialist in wine image and graphic brand strategy, she works with renowned companies and institutions in the region, as well as with some of the most iconic brands of the sector of the Douro wines.
Winner of the GRAND PRIX PAPIES ‘ 17 with the NATURA label by Vítor Matos and an AWARD of EXCELLENCE in the 8th WOLDA World Logo Design Contest (2017), awarded on Pentagram, New York.

Maria Ferrand

Maria Ferrand is a communication designer with a PhD by University of Edinburgh. Her research focuses on the label design of DOC Douro wines, and the ‘designerly’ use of the concept of territorial branding. A design lecturer for more than 20 years, with an MA degree in Multimedia Arts, she has taught in the fields of graphic design, typography and illustration. As an author and a practitioner, she has worked across multimedia design, visual identity, editorial design, and illustration. Attempting to escape from her comfort zone, Maria entered the wine world by a rather convoluted route, completely diverging from both her professional and academic path. Yet given her growing passion for the wines and their image, she might be around for a while.

Pedro Poças Pintão  ( Poças, Douro and Port Wine Company )

Pedro Poças Pintão is the Marketing Director of Poças, Douro and Port Wine company. “Growing in a family of wine producers, I’ve always felt that my future would be around wine. After finishing my degree in Economics, I have worked for some years in Finance and Consulting, to prove myself that I could do it and to realize that I didn’t like wearing a suit and tie. I joined Poças in 2016, working as sales and marketing manager. The extensive travelling and a good amount of curiosity allowed me to develop a deep interest on wine labelling and packaging. Throughout my career at Poças I have developed and rolled out diverse new products and re-design projects. I’m currently responsible for the Marketing and Communication of the company.