Category: Economy | Marketing

This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’ online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues

This post summarizes a study carried out to explore if consumer tolerance of ambiguity may explain the relationship between consumer attitudes toward organic food and willingness to pay for organic wine. Results show that the positive influence of consumers’ healthy attitude on their willingness to pay for organic wine is weaker in individuals less tolerant of ambiguity. Furthermore, no evidence signaling that consumer tolerance of ambiguity had a significant effect on the link between tasty or eco-friendly attitudes and willingness to pay was found. These findings highlight the role of consumer tolerance of ambiguity in explaining organic wine purchase behaviors. Hence, these results offer suggestions to winery managers concerning marketing strategies that could potentially enhance consumer willingness to pay for organic wine.

This post analyses winery owners’ attitudes and perceptions regarding social media use in marketing and promoting wine tourism online. The study was carried out in the region of Langhe in North Italian. Results show that despite many winery owners recognise the social, economic and emotional benefits of social media, they are far from take advantage of its full potential, the main reasons are the agricultural mentality and the time-consuming nature of social media. Next Friday will occur September Wine Science Café that is dedicated to Wine Tourism, which is another reason to read this post.

Winemaker must be alert to the need of developing a more circular and resource-efficient production. They must be conscient that thousands of used wine glasses are being throwed out to the environment. Therefore, they must innovate are creatively address glass waste. This post describes a case study and these questions are discussed.

In many European countries and elsewhere in the world there is major renewed interest in cooperatives, as this type of business organisation seems to more resilient (and can achieve better performance than capitalist firms, principally at times of prolonged financial and economic crisis, such as the one experienced recently. The national and international wine market faces major challenges, either due to political and economic instability, or the great competition and decreasing world consumption of this type of drink. Therefore, wine cooperatives have been seen as representing sustainability in this sector in particular and present a certain impact on the society they are part of.