The glass bottles used for the packaging of wine, is the main cause of environmental impact of the wine life cycle. Using lighter packaging alternatives (such as bag-in-box, aseptic carton, or PET bottles) significantly decreases that environmental impact. In Italy, there is widespread scepticism towards wine bottled in alternative packaging. This study presents a preliminary survey addressed to a sample of 1000 wine consumers to explore their attitudes and willingness to purchase wine in packaging alternatives that are more sustainable than glass bottles. Read the post to know the results.